Our Mission & Values

Our Mission


Our mission is to help you build credit.


Our Anti-Mission (What we are not)


We are not for those looking for a quick fix.


We are not for those desperate for cash.


And lastly we are not for those who want to shop till they drop.


Our Ethos


We want to help you build credit WITHOUT getting into debt.


We want to help you build credit WITHOUT interest.


We want everything to be super simple and easy.


We try to find solutions, to whatever your problem is.



Our Values


1. Focus on outcomes, not process.

2. Never give up and keep trying until you make it work.

3. Work really hard- people will notice.

4. Don’t lie and be honest. Always, and to everyone.

5. Never forget who the boss is - it’s the thousands of people who pay us every month.

6. If you want something, just ask for it. Lean in. Ask for the thing that will actually make you happy - not the second best thing you’d settle for.

7. Be relentless, be aggressive, push really hard for the things you want. Beliefs don’t matter, actions do.

8. Never obsess over a number. Experiment often and move from one test to another.

9. Assume nothing. Ask people. You don’t know anything, and the more you think you know, the less you actually do. Test, always.

10. Speak up and say the thing that the person in power doesn’t want to hear. They will learn or they will leave you. Both are good.

11. How you treat people matters. Use the word please and be respectful.



Our Mission & Values

Our Mission


Our mission is to help you build credit.


Our Anti-Mission (What we are not)


We are not for those looking for a quick fix.


We are not for those desperate for cash.


And lastly we are not for those who want to shop till they drop.


Our Ethos


We want to help you build credit WITHOUT getting into debt.


We want to help you build credit WITHOUT interest.


We want everything to be super simple and easy.


We try to find solutions, to whatever your problem is.



Our Values


1. Focus on outcomes, not process.

2. Never give up and keep trying until you make it work.

3. Work really hard- people will notice.

4. Don’t lie and be honest. Always, and to everyone.

5. Never forget who the boss is - it’s the thousands of people who pay us every month.

6. If you want something, just ask for it. Lean in. Ask for the thing that will actually make you happy - not the second best thing you’d settle for.

7. Be relentless, be aggressive, push really hard for the things you want. Beliefs don’t matter, actions do.

8. Never obsess over a number. Experiment often and move from one test to another.

9. Assume nothing. Ask people. You don’t know anything, and the more you think you know, the less you actually do. Test, always.

10. Speak up and say the thing that the person in power doesn’t want to hear. They will learn or they will leave you. Both are good.

11. How you treat people matters. Use the word please and be respectful.



Our Mission & Values

Our Mission


Our mission is to help you build credit.


Our Anti-Mission (What we are not)


We are not for those looking for a quick fix.


We are not for those desperate for cash.


And lastly we are not for those who want to shop till they drop.


Our Ethos


We want to help you build credit WITHOUT getting into debt.


We want to help you build credit WITHOUT interest.


We want everything to be super simple and easy.


We try to find solutions, to whatever your problem is.



Our Values


1. Focus on outcomes, not process.

2. Never give up and keep trying until you make it work.

3. Work really hard- people will notice.

4. Don’t lie and be honest. Always, and to everyone.

5. Never forget who the boss is - it’s the thousands of people who pay us every month.

6. If you want something, just ask for it. Lean in. Ask for the thing that will actually make you happy - not the second best thing you’d settle for.

7. Be relentless, be aggressive, push really hard for the things you want. Beliefs don’t matter, actions do.

8. Never obsess over a number. Experiment often and move from one test to another.

9. Assume nothing. Ask people. You don’t know anything, and the more you think you know, the less you actually do. Test, always.

10. Speak up and say the thing that the person in power doesn’t want to hear. They will learn or they will leave you. Both are good.

11. How you treat people matters. Use the word please and be respectful.



Start building credit today

Get the app

Fea Card Limited


© Fea Card Limited, 2018 - 2024

Camden Gateway, 349 Royal College Street

London, England, NW1 9QS

hello@getbits.app
0207 438 2090

Phone Support: 9am - 6pm, Monday-Friday


Languages Supported: English, Georgian, Hindi, Portuguese, Russian, Spanish, Sindhi, Tagalog, Telugu, Ukrainian


Bits is the trading name of Fea Card Limited, company number 11620703, which is authorised and regulated by the Financial Conduct Authority (FRN:946683) to provide credit information services, credit broking services and lending. Bits is also a member of CIFAS (the UK's leading fraud prevention service) and registered with the Information Commissioner's Office with registration number ZA507202.


Please note that some of the regulatory permissions we have carry limitations, which are stated on the FCA website. Furthermore, you should be aware that we also offer some services which are not regulated, as they are structured under exemptions in the Regulated Activities Order. To understand which of our services are regulated and which ones aren't, please look at the Regulatory Status page on our website. Our core services, which are the Bits Subscription, Bits Credit Card and Bits Store Card are not regulated, and this means you will not, as a consumer, have protections that typically come with a regulated product.


In addition to the above, Fea Card Limited is also an agent of Plaid Financial Ltd., an authorised payment institution regulated by the Financial Conduct Authority under the Payment Services Regulations 2017 (Firm Reference Number: 804718). Plaid provides you with regulated account information services through Fea Card Limited as its agent. Specifically, this permission is used for our rent reporting service.

Start building credit today

Fea Card Limited


© Fea Card Limited, 2018 - 2024

Camden Gateway, 349 Royal College Street

London, England, NW1 9QS

hello@getbits.app
0207 438 2090

Phone Support: 8am - 8pm, Monday-Friday & 9am - 5pm, Weekends


Languages Supported: English, Georgian, Hindi, Portuguese, Russian, Spanish, Sindhi, Tagalog, Telugu, Ukrainian


Bits is the trading name of Fea Card Limited, company number 11620703, which is authorised and regulated by the Financial Conduct Authority (FRN:946683) to provide credit information services, credit broking services and lending. Bits is also a member of CIFAS (the UK's leading fraud prevention service) and registered with the Information Commissioner's Office with registration number ZA507202.


Please note that some of the regulatory permissions we have carry limitations, which are stated on the FCA website. Furthermore, you should be aware that we also offer some services which are not regulated, as they are structured under exemptions in the Regulated Activities Order. To understand which of our services are regulated and which ones aren't, please look at the Regulatory Status page on our website. Our core services, which are the Bits Subscription, Bits Credit Card and Bits Store Card are not regulated, and this means you will not, as a consumer, have protections that typically come with a regulated product.


In addition to the above, Fea Card Limited is also an agent of Plaid Financial Ltd., an authorised payment institution regulated by the Financial Conduct Authority under the Payment Services Regulations 2017 (Firm Reference Number: 804718). Plaid provides you with regulated account information services through Fea Card Limited as its agent. Specifically, this permission is used for our rent reporting service.

Fea Card Limited


© Fea Card Limited, 2018 - 2024

Camden Gateway, 349 Royal College Street

London, England, NW1 9QS

hello@getbits.app
0207 438 2090

Phone Support: 9am - 6pm, Monday-Friday


Languages Supported: English, Georgian, Hindi, Portuguese, Russian, Spanish, Sindhi, Tagalog, Telugu, Ukrainian


Bits is the trading name of Fea Card Limited, company number 11620703, which is authorised and regulated by the Financial Conduct Authority (FRN:946683) to provide credit information services, credit broking services and lending. Bits is also a member of CIFAS (the UK's leading fraud prevention service) and registered with the Information Commissioner's Office with registration number ZA507202.


Please note that some of the regulatory permissions we have carry limitations, which are stated on the FCA website. Furthermore, you should be aware that we also offer some services which are not regulated, as they are structured under exemptions in the Regulated Activities Order. To understand which of our services are regulated and which ones aren't, please look at the Regulatory Status page on our website. Our core services, which are the Bits Subscription, Bits Credit Card and Bits Store Card are not regulated, and this means you will not, as a consumer, have protections that typically come with a regulated product.


In addition to the above, Fea Card Limited is also an agent of Plaid Financial Ltd., an authorised payment institution regulated by the Financial Conduct Authority under the Payment Services Regulations 2017 (Firm Reference Number: 804718). Plaid provides you with regulated account information services through Fea Card Limited as its agent. Specifically, this permission is used for our rent reporting service.

Start building credit today

Get the app

Fea Card Limited


© Fea Card Limited, 2018 - 2024

Camden Gateway, 349 Royal College Street

London, England, NW1 9QS

hello@getbits.app
0207 438 2090

Phone Support: 9am - 6pm, Monday-Friday


Languages Supported: English, Georgian, Hindi, Portuguese, Russian, Spanish, Sindhi, Tagalog, Telugu, Ukrainian


Bits is the trading name of Fea Card Limited, company number 11620703, which is authorised and regulated by the Financial Conduct Authority (FRN:946683) to provide credit information services, credit broking services and lending. Bits is also a member of CIFAS (the UK's leading fraud prevention service) and registered with the Information Commissioner's Office with registration number ZA507202.


Please note that some of the regulatory permissions we have carry limitations, which are stated on the FCA website. Furthermore, you should be aware that we also offer some services which are not regulated, as they are structured under exemptions in the Regulated Activities Order. To understand which of our services are regulated and which ones aren't, please look at the Regulatory Status page on our website. Our core services, which are the Bits Subscription, Bits Credit Card and Bits Store Card are not regulated, and this means you will not, as a consumer, have protections that typically come with a regulated product.


In addition to the above, Fea Card Limited is also an agent of Plaid Financial Ltd., an authorised payment institution regulated by the Financial Conduct Authority under the Payment Services Regulations 2017 (Firm Reference Number: 804718). Plaid provides you with regulated account information services through Fea Card Limited as its agent. Specifically, this permission is used for our rent reporting service.